Klarna, a big company from Sweden that helps people “buy now and pay later,” did something very new and cool. Instead of having their real CEO (boss) talk about their earnings, they used an AI avatar. That means a computer-made version of the CEO gave the report!
What is an Earnings Report?
An earnings report is when a company tells people how much money it made, how much it spent, and how the business is doing. This usually happens every few months. Most of the time, the real CEO or someone from the company gives this news.
But Klarna did something different.
What is an AI Avatar?
An AI avatar is like a digital twin of a person. It looks and sounds just like the real person. Klarna used videos and recordings of their CEO, Sebastian Siemiatkowski, to make this avatar. Then, the AI used his voice and face to make a video that looks real — but it’s all made by a computer!
Why Did Klarna Use It?
Klarna said using an AI avatar is much faster than making a normal video. The avatar video took only a few minutes to create. A regular video with the real CEO would take hours.
This shows that AI can help save time and money. Klarna also wanted to show that they are using smart and new technology.
Will This Happen More in the Future?
Maybe! This is a big example of how companies might use AI in the future. Some people think it’s great and very smart. Others are not sure and worry that it could take away jobs or confuse people.
But Klarna says they are just using AI to help, not to replace real people.
Final Thoughts
Klarna’s AI CEO video is a big step into the future. It shows how technology is changing the way companies work and share news. We may see more of this in the coming years!